Build a wholesale channel that actually scales.
I help early-stage beauty, lifestyle, and CPG brands break into independent retail with strategy, profitable pricing, and modern outreach systems - built to run in-house.
A smarter way to grow through independent retail.
Wholesale isn’t outdated - but most approaches to it are.
Cold outreach with no follow-up. Passive platforms with no strategy. Pricing that looks fine on paper but falls apart at scale.
Asset Studios helps founders do wholesale differently: thoughtfully, profitably, and with systems that support long-term growth.
Why wholesale needs a rethink.
Independent retail is still one of the strongest growth channels for emerging brands - but only when it’s approached with intention.
Wholesale works best when you:
Build real relationships with the right stockistsCreate products and margins that support reordersUse AI and automation to scale without losing your voice
That’s how wholesale becomes a sustainable revenue stream - not a side project or a guessing game.
WAYS TO WORK TOGETHER:
Three ways to build wholesale - depending on where your brand is right now.STRATEGY
THE RETAIL ROADMAP
A focused strategy sprint to clarify your wholesale direction, refine your retail assets, and map the right stockists — so every pitch is intentional and buyer-ready. Clear wholesale direction + mapped stockist list
PROFIT
Pricing for Profit
A hands-on pricing session to set wholesale and MSRP that support growth, protect margin, and hold up as you scale — with a calculator you can reuse as your range expands.
Margin clarity + reusable pricing modelSALES
Wholesale Freedom Engine
A 4-week, done-for-you sprint that installs a complete buyer outreach system inside your brand - then hands it back to you to run in-house with confidence. DFY install + outreach system you own
Retailer Outreach Management
Ongoing, done-for-you retailer outreach - from list building to follow-ups - for brands that want wholesale momentum without running outreach themselves. Consistent buyer outreach, fully managed
OR
NOT SURE WHERE TO START?
Wholesale questions, pricing spirals, outreach overwhelm - book a free intro call and we’ll map the best next step together.
This is for you if…
You’re an early-stage, founder-led beauty, lifestyle, or CPG brand
You have a strong product and some traction (DTC, press, or early wholesale)
You want to grow through independent retail - not rely on passive platforms alone
You plan to run wholesale in-house and want systems that grow with you
About Asset Studios I’m Tessa - a wholesale strategist and operator with 15+ years across fashion, lifestyle and consumer brands.
I’ve worked behind the scenes in wholesale supporting launches into retailers like Net-a-Porter and Saks, led sales for major denim brands, and now help emerging founders build wholesale channels that actually work.
Today, I’m also the wholesale educator for Retail Bootcamp at Female Founder World, mentoring founders on how to break into independent retail with clarity and confidence.
Asset Studios sits at the intersection of strategy, systems, and execution - built for founders who want to do wholesale well.
READY TO BUILD WHOLESALE YOUR WAY?
If you want a wholesale channel that’s profitable, scalable, and still feels like your brand, let’s talk.